3 Tips For Creating An Effective Art Show

Posted by on Aug 24, 2015 in Blog, Entertainment

If you paint professionally, you might be thinking about gathering your friends, family, and clients together for an art show. In addition to showcasing your work, an art show might help you to sell your work and build your reputation. Unfortunately, if your event falls flat, it might be bad for business. Here are three tips for creating an effective art show so that you can afford to keep doing what you love:

1: Start Small, End Big

Before you plan your art layout, consider saving some of the better pieces for the end of the exhibit. By incorporating smaller works with your larger masterpieces, you can build your theme as people explore your talent. Choose your favorite piece and highlight it on display at the end of the exhibit. That way, when people leave, they will remember what you want them to.  

Also, if you display larger pieces at the beginning of the exhibit, people might lose interest. Try to plan your display so that people will keep wanting more. If they can spot that impressive painting from the entryway, they might not feel motivated to peruse your entire show.

2: Collaborate With Other Artists

Although you might feel like other artists are your competition, resist the urge to exclude them from your art show. Instead, find artists with a complementary style and ask them to participate. For example, if you specialize in high-end oil painting, look for an artist who specializes in sculpture or etching. By collaborating, you might be able to attract a more diverse clientele, while networking with other professionals.

Also, the more artists you invite, the larger your turnout might be. Because people have the chance to see several artists at the same show, you might be able to enjoy more guests—which can help you to build your brand.

3: Choose Your Venue Carefully

Last but not least, try to choose your venue carefully. Think about things like the size of the building, the lighting, and the way that traffic would flow through the area. Also, think about viewing distance. If guests are too close to your larger works, they might not be able to step back and enjoy the view.   

If you have questions about how to show off your art, consider working with an event coordinator. In addition to decorating the space, a professional might also know how to keep people comfortable and flowing through the exhibit. Visiting other professional galleries, like Silverman Gallery, can also help you get a good idea of how to set up your own art show.